NSCG
Alisdair Chalmers
Meet

Alisdair Chalmers

MY ROLE
Senior Consultant
What experience and expertise do you bring to your role?

With over a decade of experience in client-facing B2B roles, I bring extensive expertise in sales and project management. A fundamental lesson I’ve learned is that one size fits all solutions rarely succeed, each business operates uniquely. My approach focuses on partnering with clients to deeply understand their current landscape and pain points, then collaboratively developing tailored impactful change.

Building strong, trusting client relationships through transparency, responsiveness and delivering on commitments has earned me a reputation for reliability. Continuous learning is paramount – I actively expand my knowledge to provide innovative solutions that achieve tangible results.

How are you helping people to achieve their full potential?

I am firm believer in challenging the status quo and sharing best practice. The notion of “if it ain’t broke, don’t fix it” is often a blocker to growth and progress. Instead, my philosophy aligns with the mindset of “if it’s working, how can we make it even better?” This approach encourages continuous improvement, innovation, and the relentless pursuit of excellence.

What are your thoughts on the future of your sector?

The UK leisure and hospitality industry is primed for continual growth given the robust revival post pandemic.

Crucially, the sector’s trajectory is being shaped by the focus on delivering innovative, sustainable, and exceptional customer experiences. Opportunities in  cutting-edge technologies like AI, virtual reality, and contactless services are revolutionising guest interactions and operational efficiencies.

Ensuring clients have access to top talent equipped with the requisite skills and expertise to curate these elevated guest experiences will be pivotal to the continued success of the UK leisure and hospitality landscape. As an industry leader, New Street Consulting Group is strategically positioned to support clients in attracting the right people, enabling them to capitalise on this transformative era and deliver unparalleled customer satisfaction.

What do you enjoy outside of work? Any hobbies?

I enjoy going to the gym and keeping myself fit. Throughout my younger days I played many sports to a high level. Keen golfer with a handicap of 5, playing at Sand Moor in Leeds. I enjoy nothing more than a golf trip with the boys or beating my dad and brother in our annual pilgrimage to Gleneagles in the summer.

My wife, 2 young children and 1 year old show cocker keep me toes.

What’s your top three podcasts/books?

Podcasts: Finding Mastery with Dr. Gervais, No Bullsh!t Leadership with Martin G Moore, Anything with Simon Sinek in it.

Books: 7 habits of highly effective people – Stephen Covey, Legacy – James Kerr, Start with the Why – Simon Sinek

What’s your go-to productivity trick?

To do lists and the 20 minute work method.

How do you prefer to start your day?

Wake up early, Walk the hound whilst listening to music or a podcast.

What was your first job?

First proper job was recruitment. Prior to that I had worked various holiday jobs such as bar tending and cleaning hospitals.

What’s the best advice you were ever given?

You have 2 ears and 1 mouth, remember that ratio.